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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Organizational Buying Behavior
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Multivariate Methods for Market and Survey Research
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Marketing Communications – Theory and Research
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Social Indicators: A Marketing Perspective
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Buyer Seller Interactions: Empirical Research and Normative Issues
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Attitude Research Reaches New Heights
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Marketing Keys to Profits in the 1960’s
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Research at the Top: Better Data for Organizational Policy Making
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