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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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The Conserver Society
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Attitude Research Reaches New Heights
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New Product Development
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Add Value to Your Service: The Key to Success
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Macromarketing: A Canadian Perspective
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The Use of Sampling in Marketing Research
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Marketing Education: Current Status And A View For the 1980’s
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1988 AMA Educators’ Proceedings: Efficiency and Effectiveness in Marketing
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