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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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1973 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Developing New Services
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1968 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Marketing of Services
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The Use of Sampling in Marketing Research
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Attitude Research
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Advertising Research
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