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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
The Economic Effects of Franchising
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1973 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1983 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Creativity in Services Marketing: What’s New, What Works, What’s Developing
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Linking Marketing and Technology Strategies
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Consumer Panels
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A Strategic Approach to Business Marketing
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1958 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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