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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Research in the Twilight Zone
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Marketing Communications – Theory and Research
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Operations Forecasting
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New Directions in Research Design
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1988 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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The Design of Research Investigations
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International Marketing: Managerial Issues, Research, and Opportunities
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1984 AMA Educators’ Proceedings, Series #50
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