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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Macromarketing: A Canadian Perspective
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Attitude Research at Bay
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35.00
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Proceedings of the 13th Paul D. Converse Symposium
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35.00
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1974 Combined Proceedings, Series No. 36
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35.00
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The Design of Research Investigations
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10.00
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New-Product Forecasting
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35.00
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Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints
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35.00
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1979 Educators’ Conference Proceedings, Series #44
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35.00
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