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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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1984 AMA Winter Educators’ Conference: Scientific Method in Marketing
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Research at the Top: Better Data for Organizational Policy Making
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Consumer Panels
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Multivariate Methods for Market and Survey Research
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1973 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Sampling in Marketing Research
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1986 AMA Educators’ Proceedings, Series #52
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Marketing Keys to Profits in the 1960’s
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