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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Contemporary Marketing Thought: 1977 Educators’ Proceedings Series #41
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1983 Educators’ Proceedings: Series No. 49
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Straight Talk About Attitude Research
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Theoretical Developments in Marketing
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1968 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Marketing 2000 and Beyond
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Marketing Strategies for the New Europe: A North American Perspective on 1992
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Sales Forecasting
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