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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
An Evaluation of Continuous Consumer Panels as a Source of Marketing Information
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Productivity in Marketing
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35.00
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1979 Educators’ Conference Proceedings, Series #44
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35.00
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Marketing and the Quality of Life
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Marketing and the Future
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Advertising and the Public Interest
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1984 AMA Winter Educators’ Conference: Scientific Method in Marketing
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Proceedings of the 15th Paul D. Converse Symposium
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