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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Marketing Strategies for the New Europe: A North American Perspective on 1992
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Proceedings of the 11th Paul D. Converse Symposium
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Minorities and Marketing: Research Challenges
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Qualitative Research in Marketing
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Attitude Research Reaches New Heights
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Developing New Services
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Stayin’ Alive Through ’95: How to Thrive and Not Just Survive
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Attitude Research
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