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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Consumer Panels
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New Directions in Research Design
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Advertising and the Public Interest
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Attitude Research Under the Sun
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Market Information and Research in Fashion Management
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Marketing Expansion in a Shrinking World: 1978 Business Proceedings, Series #42
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Public Policy and Marketing Practices
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1979 Educators’ Conference Proceedings, Series #44
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