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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Careers in Marketing
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Attitude Research Bridges the Atlantic
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1958 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Life Style and Psychographics
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Proceedings of the 12th Paul D. Converse Symposium
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A Strategic Approach to Business Marketing
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Service Excellence: Marketing’s Impact on Performance
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Organizational Buying Behavior
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