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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Marketing Communications – Theory and Research
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Sales Forecasting
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15.00
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1986 AMA Educators’ Proceedings, Series #52
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35.00
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Attitude Research Reaches New Heights
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35.00
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Marketing Through the Wholesaler/Distributor Channel
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25.00
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Attitude Research Bridges the Atlantic
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35.00
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Customer Satisfaction: Focus on the Customer
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35.00
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1979 Educators’ Conference Proceedings, Series #44
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35.00
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