The IntelliQuest Studies are designed to measure the media habits and purchase behavior of people involved in technology-related purchasing decisions and usage. These studies are fielded year-round and released twice annually, in the spring and the fall. These studies focus on the media and technology purchasing habits of adults age 18+ within the contiguous United States. They are the only studies to provide in-depth marketing and media insight into those who influence technology purchasing decisions. The studies have been conducted since 1993 and remain the only studies in North America to measure print media usage through a 100% Web survey instrument.