A. Fuat Firat

Dr. A. Fuat Firat is Professor of Marketing at University of Texas-Pan American, whose area of specialization is Consumer Behavior. This includes global consumer behavior, consumer activism, and consumption pattern to name a few. He is also interested in Integrated Marketing Communications and Marketing Research.

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A. Fuat Firat

Dr. A. Fuat Firat is Professor of Marketing at University of Texas-Pan American, whose area of specialization is Consumer Behavior. This includes global consumer behavior, consumer activism, and consumption pattern to name a few. He is also interested in Integrated Marketing Communications and Marketing Research.

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