Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. She is a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 – 2003. Her research investigates means for measuring and improving the process of new product development. Professor Griffin is an avid quilter, skier, hiker, swimmer, and scuba diver.
Proceedings of the 15th Paul D. Converse Symposium was edited by Abbie Griffin and James D. Hess. These proceedings were presented at the 2000 conference. This volume contains presentations by four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: Donald R. Lehmann for his extraordinary contribution in Marketing Knowledge; Sidney J. Levy for his continuing research on human behavior and its application in sales; V. Seenu Srinivasan for his exceptional contribution in the area of new product development coupled with consumer preference; as well as Richard Staelin for his distinguished contribution in diverse subjects of marketing science such as information search, managerial decision making, consumer protection regulation and legislation, and influence of print advertisements to name a few.