Abbie Griffin

Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. She is a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 – 2003. Her research investigates means for measuring and improving the process of new product development. Professor Griffin is an avid quilter, skier, hiker, swimmer, and scuba diver.

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