Operations Forecasting, edited by A.G. Abramson, is a part of American Marketing Association’s series on Marketing for Executives. The monograph features five case studies with details of how an operating forecast is prepared and what techniques are used in each case. The performance of five companies in the year 1967: Black & Decker Manufacturing Company, Chase Manhattan Bank, Eastern Airlines, Philadelphia Electric Company, and Stanley Works, is the focus of this work.
Adolf G. Abramson
Adolf G. Abramson was the President of the National Association for Business Economics (NABE) from 1959 to 1960. During that time he worked for SKF Industries, Inc. He edited the work Operations Forecasting in 1967. In 1986, the NABE established the Abramson Awards and Scrolls to confer special recognition on exceptional feature articles published in Business Economics. Abramson is now deceased.