Akshay R. Rao

Akshay R. Rao is the General Mills Chair in Marketing at the Carlson School of Management at the University of Minnesota. His research, which has focused on consumer behavior, channels of distribution, pricing strategy, and sales force management, has appeared in several journals including Journal of Marketing and Marketing Science. He is regularly consulted by the local and national media, such as PBS, the Wall Street Journal, and CNN. He is presently on the Editorial Review Boards of the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Consumer Research.

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Akshay R. Rao

Akshay R. Rao is the General Mills Chair in Marketing at the Carlson School of Management at the University of Minnesota. His research, which has focused on consumer behavior, channels of distribution, pricing strategy, and sales force management, has appeared in several journals including Journal of Marketing and Marketing Science. He is regularly consulted by the local and national media, such as PBS, the Wall Street Journal, and CNN. He is presently on the Editorial Review Boards of the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Consumer Research.

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