Dr. Alf H. Walle co-edited the 1988 AMA Winter Educators Conference. Dr. Walle was an Assistant Professor of Health, Physical Education, Recreation and Leisure Studies at University of Nebraska at Kearney in the 1990s. He earned his BS from Ashland College, his M.A. from SUNY Binghamton, his M.B.A. from the University of Akron, and his Ph.D. from SUNY Buffalo.
The 1988 Winter Educators’ Proceedings: Marketing: A Return to the Broader Dimensions is edited by Stanley Shapiro and A.H. Walle. This volume contains papers by eminent marketing scholars on broader dimensions of marketing, which encompasses both atypical methodologies and several aspects of marketing that transcend from marketing management to marketing orientation.