Andrew A. Mitchell

Andrew A. Mitchell is Ellison Professor Emeritus of Marketing at Rotman School of Management at University of Toronto. He teaches Consumer Behavior and Behavioral Research Methods in Marketing. His current research interests include consumer judgments and decision making, self-control processes, effect of implicit and explicit attitudes on choice, effect of goals on consumer judgments and choice and the effect of nonconscious processes on judgments and choice.

In 1994, he was the Co-Chair at the American Marketing Association Educators Conference in San Francisco, California. In 1971, he was selected to represent the University of California at Berkeley at the AMA Doctoral Consortium.

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The Effect Of Information On Consumer And Market Behavior

The Effect of Information on Consumer and Market Behavior

The Effect of Information on Consumer and Market Behavior was edited by Andrew A. Mitchell. This work contains papers presented at a 1977 conference on the same theme. The papers consolidate the research and works of leading researchers from the areas of economics, consumer psychology, and public policy, with the focus on understanding the effect of information on consumer and market behavior. The section titled the Effect of Information on Market Behavior contains papers by economists. Papers by consumer psychologists are in the second section, the Effect of Information on Consumer Behavior. The third section, Information and Public Policy, contains papers on related public policy issues. A summary and discussion of the issues raised during the conference is presented in the final section.

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