Andrew A. Mitchell is Ellison Professor Emeritus of Marketing at Rotman School of Management at University of Toronto. He teaches Consumer Behavior and Behavioral Research Methods in Marketing. His current research interests include consumer judgments and decision making, self-control processes, effect of implicit and explicit attitudes on choice, effect of goals on consumer judgments and choice and the effect of nonconscious processes on judgments and choice.
In 1994, he was the Co-Chair at the American Marketing Association Educators Conference in San Francisco, California. In 1971, he was selected to represent the University of California at Berkeley at the AMA Doctoral Consortium.