Barnett A. Greenberg is Professor of Marketing from the College of Business Administration at Florida International University. His research interests are International Marketing, Marketing Channels, Marketing Management, Strategy and Theory, Retail, and Supply Chain Management. He consults with clients such as American Express, Coca Cola, McDonalds, and American Airlines. He is a member of the Sunrise Community, Inc. Board of Directors and Chairman of Sunrise Community Foundation, Inc.
Dr. Greenberg also serves as a marketing expert witness. He maintains professional affiliations with the American Marketing Association, American Apparel and Footwear Association, and the National Retail Federation. Dr. Greenberg has co-authored a text on marketing research and published research in numerous journals and proceedings including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Journal of Advertising.