Barton A. Weitz is Professor of Marketing and J.C. Penney Eminent Scholar Chair at the Warrington College of Business Administration at the University of Florida. He is also Executive Director of the David F. Miller Retailing Education and Research Center. Professor Weitz has served on the faculty of the Wharton School, University of Pennsylvania and the UCLA Graduate School of Management. A receipt of several awards, Dr. Weitz was conferred the AMA Sales Special Interest Group Lifetime Achievement Award in 2003.
His research interests are e-commerce, retailing, sales management and marketing strategy. He has authored, co-authored, and edited over 80 books and has presented numerous papers at a myriad of conferences and business meetings. Professor Weitz has his PhD and MBA in business administration from Stanford University, as well as his BSEE from Massachusetts Institute of Technology.