Review of Marketing 1981 is an anthology of 20 papers edited by Ben. M. Enis and Kenneth J. Roering. This work presents a review of developments in the marketing discipline in the 1980s. Written by eminent academics, the papers cover buyer behavior, marketing research and methodology, marketing theory, marketing management, and marketing environment.
Ben M. Enis
Ben M. Enis is the founder and CEO of Enis WindGen Renewable Energy Systems, LLC. His career has spanned over fifty years and a multitude of positions, including professor, consultant, market researcher, and author. He earned his B.S., MBA, and Ph.D. from Louisiana State University. He has authored or edited eleven books, and contributed more than 85 articles to various journals of marketing.
Marketing Strategy Implementation proposes a framework for using and studying marketing implementation. The goal is to provide a supplemental tool for managerial thinking. The details of the framework’s progression, as well as the benefits of its employment, are fully discussed.