For the past 29 years, Dr. Bernard Silverman taught continuously at the MBA level, one course per term, at Benedictine University. Courses taught include quantitative methods (business statistics), marketing research, and direct marketing. Prior to teaching part-time, Dr. Silverman received tenure as Associate Professor of Psychology at Roosevelt University in 1978. He has published over 20 articles in academic and trade journals. Professor Silverman founded, edited, published, and marketed the Journal of Direct Marketing Research, the first quasi-academic journal in the direct marketing field.
Dr. Silverman is an innovative, analytical thinker, able to quickly recast business challenges into research methodologies and research findings into practical marketing activities. Conducted, managed, presented, and sold marketing research. Experienced on both the client and supplier sides. Areas of expertise include direct marketing, retailing, financial services (insurance, credit), supplemental health care (dental, vision and drug plans), and hospitality (restaurants, casinos, hotels).
