Charles W. King

Since 1980, Charles W. King is Professor of (Marketing) Managerial Studies in the College of Business Administration at the University of Illinois at Chicago. His doctoral degree is in business administration from Harvard University. He also has a masters of business administration and a bachelors of business administration, both from the University of Texas. His areas of expertise include the following specialties: strategic planning, strategic market positioning, management of marketing operations, direct selling/network marketing, research of “word-of-mouth” communication, the diffusion of “word-of-mouth” marketing in both developed and developing economies globally.