Charles K. Ramond

Dr. Charles K. Ramond authored and co-authored several works in the field of marketing, such as the article in the Journal of Marketing entitled, “How Advertising Became Respectable” in 1964.

Models Of Buyer Behavior

Chapter 19: An Empirical Framework for Product Classification

Chapter 19 of Models of Buyer Behavior

The chapter develops a framework for product typology based on both consumer and distributive responses. The goal is to suggest new ways of defining products and brands with a view toward simplification and improving managerial and research decisions. The resulting data provides explanatory relationship between factory shipments and retail sales.