Dr. Charles K. Ramond authored and co-authored several works in the field of marketing, such as the article in the Journal of Marketing entitled, “How Advertising Became Respectable” in 1964.
Chapter 19 of Models of Buyer Behavior
The chapter develops a framework for product typology based on both consumer and distributive responses. The goal is to suggest new ways of defining products and brands with a view toward simplification and improving managerial and research decisions. The resulting data provides explanatory relationship between factory shipments and retail sales.