Charles K. Ramond

Dr. Charles K. Ramond authored and co-authored several works in the field of marketing, such as the article in the Journal of Marketing entitled, “How Advertising Became Respectable” in 1964.

  1. Home
  2. Book Authors
  3. Charles K. Ramond
Models Of Buyer Behavior

Chapter 19: An Empirical Framework for Product Classification

Chapter 19 of Models of Buyer Behavior

The chapter develops a framework for product typology based on both consumer and distributive responses. The goal is to suggest new ways of defining products and brands with a view toward simplification and improving managerial and research decisions. The resulting data provides explanatory relationship between factory shipments and retail sales.