The 1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization was edited by Joseph Guiltinam and Dale Achabal. This work is a collection of proceedings presented at the 1986 AMA Winter Educators’ Conference. The papers revolve around five key tracks. Two tracks focus on marketing knowledge – its development, assessment, dissemination, and utilization. Another track addresses issues centered around the impact of computing and telecommunications technology in marketing education. The last two tracks are personal selling, sales management, and retail management.
Dale Achabal is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute and the Co-Chair of the Department of Marketing at Santa Clara University. He also founded the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world. Professor Achabal is active in research focusing on retail revenue management, multi-channel retailing strategies and consumer patronage. He has published numerous articles in leading journals including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Management Science, Decision Sciences, Geographical Analysis, and Social Science & Medicine. He is a member of the CIO Council of the National Retail Federation (NRF), the Editorial Board of the Journal of Retailing and recipient of three national awards for his research. Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics.