New Directions in Research Design is a collection of papers edited by Dan Ailloni-Charas. This work was presented in the National Conference on Research Design in New York City in 1965. These proceeding papers present a historical perspective of market research, the dawn of research as a profession, research as a subject of academic studies, and new frontiers of market research waiting to be explored.
Dan Ailloni-Charas is chairman and CEO of Stratmar Systems in Par Chester, New York. Stratmar Systems is an international marketing services firm. He has written and edited several books on marketing, such as New Directions in Research Design.