Dr. Dik Warren Twedt was Professor of Marketing and Quantitative Management Science at the University of Missouri in St. Louis. He died in 1985 at the age of 64. He was a marketing researcher and a member of the American Marketing Association. He worked for Oscar Mayer & Company in Madison, Wisconsin in the 1960s. He was also a prolific editor of such survey proceedings as The 1958 Survey of Marketing Research.
A Survey of Marketing Research was originally published in 1959 as a review covering the period from 1937-1957. The survey was conducted by the American Marketing Association under the supervision of Robert O. Fernald. George H. Breen made the survey. The study developed information in four areas: organization, functions, budget, and compensation.