Doctoral Programs in Marketing was edited by James E. Littlefield and Donald L. Shawver. This work is based on a workshop held at the University of North Carolina in 1976. Written with a distinct oral flavor, this work is an idea generator for people who teach marketing doctoral students. This volume intends to contribute to marketing schools that train doctoral students as well as monitor their programs carefully and continuously.
Donald L. Shawver
In 1981-1982, Donald L. Shawver was president of the Marketing Management Association (MMA). He was Professor of Marketing at the University of Missouri. Professor Shawver also authored, co-authored, edited, and co-edited several works in the field of marketing, such as Doctoral Programs in Marketing. He is now deceased.