Dr. George H. Haines, Jr. was an Assistant Professor from the Graduate School of Management at the University of Rochester in the 1960s. Prior to that, he was an Assistant Professor at the University of California in Los Angeles. He authored and/or edited several works in the field of marketing.
Chapter 6: Information and Consumer Behavior
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Chapter 6 of Models of Buyer Behavior
Information and Consumer Behavior poses two questions: what is information? And how does information affect consumer behavior? In pursuing the significance of information, a theory is developed for predicting the probability that a consumer will receive information. This theory is highly beneficial to introduce new products or deciding to keep a product on the market.