Edgar A. Pessemier authored and co-authored several works in the field of marketing, such as Product Management: Strategy and Organization (Marketing). In the 1960s and 1970s, he was on the faculty of the Krannert Graduate School of Industrial Administration at Purdue University.
Chapter 2: The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures
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Chapter 2 of Life Style and Psychographics
Hustad and Pessemier were commissioned by the marketing Science Institute to examine the field of psychographics and construct an overview of current applications and future potentials. Through numerous and thorough reviews of published articles and interviews with commercial research practitioners, they attempted to extract general themes and provide an overall assessment. The ultimate goal is to clarify the meaning of and importance of psychographic research.