Elizabeth C. Hirschman

Elizabeth C. Hirschman is Professor of Marketing at the Business School, Newark and New Brunswick, at Rutgers University. Professor Hirschman has published over 200 journal articles and academic papers in marketing, consumer behavior, sociology, psychology and semiotics. She is past President of the Association for Consumer Research and American Marketing Association-Academic Division. Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009. This recognition is given to the top 5% of scholars in a given field.

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Competitive Structure In Retail Markets

Competitive Structure in Retail Markets: The Department Store Perspective

Competitive Structure in Retail Markets: The Department Store Perspective is a revised compilation of papers resulting from a retailing workshop in New York City in April 1979. Stampfl and Hirschman reviewed and edited these papers written by the top names in the field and presented jointly from the American Marketing Association and the New York University’s Institute of Retail Management. These proceedings focus on different ways to address the department store competition with a variety of other stores, as well as the ways and means of improving department stores. The proceedings are a historical perspective describing the role of department stores in retailing in the 1970s.

Theory In Retailing

Theory in Retailing: Traditional and Nontraditional Sources

Theory in Retailing: Traditional and Nontraditional Sources is a proceeding series edited by Ronald W. Stampfl and Elizabeth C. Hirschman. These papers were presented at a workshop held at New York University on April 24 and 25, 1980. The papers by retailing theoreticians present the latest theoretical concepts and applications of retail management and allied areas of marketing that was prevalent in the 1980s.

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