Elizabeth C. Hirschman is Professor of Marketing at the Business School, Newark and New Brunswick, at Rutgers University. Professor Hirschman has published over 200 journal articles and academic papers in marketing, consumer behavior, sociology, psychology and semiotics. She is past President of the Association for Consumer Research and American Marketing Association-Academic Division. Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009. This recognition is given to the top 5% of scholars in a given field.