Elizabeth A. Richards

Elizabeth A. Richards was the Director of Marketing Research at the RCA Corporation in New York. She co-edited Market Information and Research in Fashion Management with David Rachman in 1978.

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Market Information And Research In Fashion Management

Market Information and Research in Fashion Management

Market Information and Research in Fashion Management, edited by Elizabeth A. Richards and David Rachman, is a collection of papers presented at a symposium on market information and research in fashion management in 1976. These papers explore the possibility of systematic marketing management within the apparel manufacturing and retailing segment of the New York business communities in the late 1970s.

The proceedings are divided into three main sections: manufacturers, retailers, and marketing information. While the first two sections provide a first-person account on the problems and opportunities in the fashion business, the third section provides the technical aspects and advantages of using an marketing information system in fashion business.

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