Combined Proceedings: 1971 Spring and Fall Conferences is edited by Fred C. Allvine. This combination volume contains papers presented from two main sections — Relevance in Marketing: Problems, Research, Action; and, Marketing in Motion: Where the Action Is. The papers represent the diverse approaches employed in the study of marketing. One major group of papers deal with relevance in marketing education. There are several papers marketing management practices and processes. The last major grouping is concerned with application of quantitative and behavioral concepts to marketing.
Fred C. Allvine
Fred C. Allvine is the Professor Emeritus at Ernest Scheller Jr. College of Business, Georgia Institute of Technology. He received his Ph.D. from Indiana University. Dr. Allvine teaches marketing principles. His specific research interests are Stock Market Modeling and Applied Market Planning, while his broad research and teaching interests include economics, competition, and investment in addition to marketing. He is also a consultant for industry and a number of government agencies and frequently makes presentations before congressional committees.
Public Policy and Marketing Practices is a collection of proceedings edited by Fred C. Allvine. This publication contains the proceedings of a conference focusing on the public policy, the need, extent and character of regulation, and marketing practices area. Some topics also provide insights on consumerism.