Gabriel M. Gelb is the Founder, Expert Witness, and Senior Consultant of the Gelb Consulting Group, Inc. He has written or co-authored 40 books, monographs, and peer-reviewed articles. He has been an expert witness in over 100 intellectual property (trademark and trade dress) cases in federal and state courts in 30 states. For his pioneering work in market research, he is a recipient of the Crystal Award for Lifetime Achievement by the Houston Chapter of the American Marketing Association. He was also a member of Editorial Review Board of Journal of Marketing.