Gary D. Klein is the Cougar Professor of Information Systems and Team Chair at the University of Colorado School of Business and Administration. He received his B.S.I.M., M.S.I.A., and Ph.D. from Purdue University between 1976 and 1981. His research focuses have included system analysis and design, model management, and project management.
Chapter 9 of Life Style and Psychographics
The chapter provides a brief report with supportive evidence from a controlled experiment that psychographic research works. The study attempts to prove that a set of psychographic factors can communicate meaningful information to the industrial designer prior to beginning his efforts. This suggests the superiority of the question-answer marketing research approach versus designer’s question-asking approach.