The 1986 AMA Educators’ Proceedings was edited by Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer. This work is a compilation of papers presented at the 1986 American Marketing Association Summer Educators’ Conference. The papers are divided into six tracks – Buyer Behavior; Research Methodology; Public Policy and Metamarketing; Marketing Management and Institutions ; Marketing Education; as well as Marketing Strategy, Planning, and Control. The papers analyze the trends, issues, innovations, regulation, and policies pertaining to marketing from the teaching and academic perspective.
George John is Associate Dean (CSOM Faculty Support Administration) and the General Mills/Paul S Gerot Chair in Marketing at the Carlson School of Management at the University of Minnesota.
Professor John received his bachelors degree in Aeronautical Engineering from the Indian Institute of Technology, Madras, India in 1974 and his MBA from the University of Illinois in 1974. After earning his Ph.D. in Marketing from Northwestern in 1981, he joined the faculty at the University of Wisconsin.
In 1987, he moved to the University of Minnesota. He is the Pillsbury-Gerot Chair in Marketing at the Carlson School of Management, University of Minnesota. His interests center around distribution channels and high tech marketing. Specifically, he is interested in the strategic and efficiency aspects of governance choices in these settings.
His academic honors include an American Marketing Association award for his PhD dissertation in 1981, and his selection in 2003 as a “Highly Cited Researcher” in the Business/Economics category by Thomson Reuters Web of Science.