Marketing and the Quality of Life was edited by Fred D. Reynolds and Hiram C. Barksdale. This work represents a set of proceedings presented at an AMA sponsored workshop in 1978. The papers explored, from a variety of perspectives, the conceptual and measurement problems involved in studying marketing and quality of life, as well as identified the areas required for research. These papers are divided in three parts: conceptual issues, measurement issues and integration, and needed research. They attempted to answer various questions pertaining to the quality of life as a criterion for marketing and consumer satisfaction.
Hiram C. Barksdale
Professor Hiram C. Barksdale, Jr. is an Associate Professor in the Department of Marketing at the J. Mack Robinson College of Business at Georgia State University. He is a reviewer for Marketing Management as well as an editor of Marketing Information: A Professional Reference Guide. He has published articles in journals such as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing Research, and Journal of Professional Services Marketing. He specializes in business to business (B2B) marketing management, organization buying behavior, and buyer-seller relationships.