Jagdish N. Sheth
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
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Chapter 1: What is Multivariate Analysis?
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Chapter 10: Factor Analysis in Marketing
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Chapter 12: Cluster Analysis and its Applications in Marketing Research
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Chapter 13: A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship
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Chapter 18: Seven Commandments for Users of Multivariate Methods
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Chapter 2: A Theory of Family Buying Decisions
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Chapter 21: The Next Decade of Buyer Behavior Theory and Research
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Chapter 9: Canonical Correlation and Marketing Research
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Models of Buyer Behavior Full Book
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Multivariate Methods for Market and Survey Research Full Book
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