Jagdish N. Sheth

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

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What is Multivariate Analysis?

Chapter 1: What is Multivariate Analysis?

Chapter 1 of Multivariate Methods for Market and Survey Research

This chapter proposes techniques for the classification of multivariate methods. The text attempts to demonstrate the usefulness of multivariate methods if properly utilized for different research needs of marketing and survey research functions.

Factor Analysis in Marketing

Chapter 10: Factor Analysis in Marketing

Chapter 10 of Multivariate Methods for Market and Survey Research

The chapter investigates factor analysis and the resolution of a set of manifest variables linearly in terms of new constructs. The principal aim is to attain scientific parsimony or economy of description. The place of factor analysis in the statistical family of multivariate analysis is also discussed.

Cluster Analysis and its Applications in Marketing Research

Chapter 12: Cluster Analysis and its Applications in Marketing Research

Chapter 12 of Multivariate Methods for Market and Survey Research

The chapter demonstrates the importance of the addition of cluster analysis to the family of multivariate techniques and marketing technology. The text attempts to summarize and introduce the essential concepts for application in marketing research. Selected successful applications of the procedure are also illustrated.

Models Of Buyer Behavior

Chapter 13: A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship

Chapter 13 of Models of Buyer Behavior

The chapter presents a conceptual, comprehensive framework linking cognitive, conative and affective aspects. In particular, it attempts to isolate situational factors that systematically intervene between attitude and behavior. The final study investigates the structure of attitude components, relates attitude with behavior, and provides operational measures of situational factors.

Seven Commandments for Users of Multivariate Methods

Chapter 18: Seven Commandments for Users of Multivariate Methods

Chapter 18 of Multivariate Methods for Market and Survey Research

The chapter proposes seven vital concepts in the use of multivariate methods. These include technique orientation, importance of proper communication, avoiding statistical inferences, and using the relationship between structural and functional multivariate methods. The text is meant to serve as a guide to users of multivariate methods in marketing research.

Models Of Buyer Behavior

Chapter 2: A Theory of Family Buying Decisions

Chapter 2 of Models of Buyer Behavior

A Theory of Family Buying Decisions proposes a theory for deconstructing the consumer behavior of families. The text attempts to fill the gap in research on the specific purpose and nature behind family decision making. Taking into consideration a multitude of factors, including predisposition, social class, life style, and methods of problem solving, this chapter provides an in-depth analysis of the family decision-making process.

Models Of Buyer Behavior

Chapter 21: The Next Decade of Buyer Behavior Theory and Research

Chapter 21 of Models of Buyer Behavior

This chapter estimates the prior probability by briefly reviewing the historical perspective of the buyer behavior discipline. Furthermore, the chapter deals with current events that are likely to influence both the direction and velocity of buyer behavior theory. The text provides relevant speculation on the course of buyer behavior theory over the next decade.

Canonical Correlation and Marketing Research

Chapter 9: Canonical Correlation and Marketing Research

Chapter 9 of Multivariate Methods for Market and Survey Research

The chapter evaluates the appropriateness of the canonical correlation approach as compared to other approaches when deciphering a certain problem. Also presented is the use of canonical analysis when comparing multiple perspectives in a research study. The text attempts to determine the reason behind the limited literature on canonical correlation analysis and fill that gap.

Models Of Buyer Behavior

Models of Buyer Behavior Full Book

Models of Buyer Behavior: Conceptual, Quantitative & Empirical

Discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong’s views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.


Table of Contents

  1. Eclectic Research and Construct Validation
  2. A Theory of Family Buying Decisions
  3. Consumer Decision-Process Models
  4. Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels
  5. Microsimulating Consumer Behavior
  6. Information and Consumer Behavior
  7. Pattern Recognition in Stochastic Series
  8. Deriving an Empirically Testable Version of the Howard-Sheth Model of Buyer Behavior
  9. Confidence as a Validated Construct
  10. The Influence of Personal Communication on a Buyer’s Choice Criteria in the Salesman/Buyer Dyad
  11. Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources
  12. Food Shopping Behavior of Low-Income Households
  13. A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship
  14. A Critical Examination of “Adoption Process” Models of Consumer Behavior
  15. News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
  16. Group Characteristics and Aggregate Innovative Behavior: Preliminary Report
  17. New Product Diffusion: The Interplay of Innovativeness, Opinion Leadership, Learning, Perceived Risk, and Product Attributes
  18. Repeat Buying of a New Brand: A 10-Point Case History
  19. An Empirical Framework for Product Classification
  20. An Operational Framework for the Study of Consumer Typology and Process
  21. The Next Decade of Buyer Behavior Theory and Research
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