James M. Carman

Dr. James M. Carman was the Professor Emeritus of the Haas School of Business at the University of California in Berkeley. Professor Carman made contributions as a researcher, teacher, colleague, administrator, and by applying his expertise to help the community. His research and writing focused on the marketing of services, the delivery of health care, service quality, the regulation of marketing, and the statistical modeling of the impact of marketing programs. He was the author or coauthor of more than 60 articles in professional journals and contributed to 25 books.

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Models Of Buyer Behavior

Chapter 4: Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels

Chapter 4 of Models of Buyer Behavior

This chapter relates a number of constructs that are useful in analyzing the consumer problem-solving process. Drawing largely from Howard’s model and cognitive theory, a model has been constructed of the process which takes into account several factors including family composition, characteristics of products, economic factors and life cycle. The chapter breaks down the process by analyzing various models, variables, and social factors relating to buyer behavior.

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