Proceedings of the 14th Paul D. Converse Symposium were edited by James D. Hess and Kent B. Monroe. These proceedings were presented at the 1996 conference. This volume contains presentations by six award recipients who were recognized for their outstanding contributions in marketing theory and science, as well as a review of the recipients contributions by other marketing scholars. The recipients are as follows: David A. Aaker for his contribution to brand equity research and analysis; Gilbert A. Churchill Jr. for his works on measurement in marketing; George S. Day for his insights on market driven strategies; John R. Hauser for his contribution to product development models and studies; Glen L. Urban for his role in new product modeling; and, Jerry (Yoram) Wind for his extensive research on market segmentation.
James D. Hess
James D. Hess is the C.T. Bauer Professor of Marketing Science in the Department of Marketing and Entrepreneurship at the University of Houston. He holds a Ph.D. in Economics from Massachusetts Institute of Technology and an A.B. in Economics, B.S.E. Electrical Engineering, from Princeton University. Professor Hess was President of INFORMS Society on Marketing Science from 2000-2002.
His teaching and research areas of interest focus on theoretical marketing models, pricing and sales promotion, multivariate statistics, direct marketing, and marketing research. Papers by Professor Hess have appeared in Marketing Science, Management Science, Journal of Marketing Research, American Economic Review, Journal of Business, Journal of Service Research, Journal of Direct Marketing, Quarterly Journal of Economics and Journal of Economic Theory.
Proceedings of the 15th Paul D. Converse Symposium was edited by Abbie Griffin and James D. Hess. These proceedings were presented at the 2000 conference. This volume contains presentations by four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: Donald R. Lehmann for his extraordinary contribution in Marketing Knowledge; Sidney J. Levy for his continuing research on human behavior and its application in sales; V. Seenu Srinivasan for his exceptional contribution in the area of new product development coupled with consumer preference; as well as Richard Staelin for his distinguished contribution in diverse subjects of marketing science such as information search, managerial decision making, consumer protection regulation and legislation, and influence of print advertisements to name a few.