Marketing 2000 and Beyond was written by Dr. William Lazer, Dr. Priscilla La Barbera, Dr. James M. MacLachlan, and Dr. Allen E. Smith in 1990. This work provides an outlook on the changing marketing environment in the twenty-first century. It incorporates insights from CEOs, academics, and futurists on possible trends, as well as changes and challenges in marketing and their management implications. Also featured is an extensive review of the relevant futures literature and ideas on the future organization and deployment of marketing resources.
James M. MacLachlan
Professor James M. MacLachlan, a native of Geneva, Ill., graduated from the Carnegie Institute of Technology and held an M.B.A. from Harvard University and a Ph.D. in business administration from the University of California at Berkeley. His technique of time compression first came into wide use in the early 1980s. He joined Rensselaer School of Management in 1981. He died of lymphoma in 1991.