James H. Myers

Dr. James H. Myers is Professor Emeritus of Marketing at the Claremont Graduate University at the University of Southern California. He taught Graduate School Business Administration at the University of Southern California for twenty years before becoming Professor of Marketing at the Drucker School at Claremont Graduate University at the University of Southern California for twenty-two years.

Prior to his career in academia, Dr. Myers was manager of the Management Research Division at the Prudential Insurance Company’s regional headquarters. He is the author of seven books and more than sixty scholarly articles. He has done extensive consulting for Frito-Lay, Pacific Gas & Electric Co., and Eastman Kodak.