Jerome B. Kernan was Professor of Behavioral Analysis, Fellow of the Graduate School, and Head of the Department of Marketing at the University of Cincinnati in the 1970s and 1980s. He authored and co-authored several works in the field of marketing.
Chapter 7 of Models of Buyer Behavior
Pattern Recognition in Stochastic Series is concerned with the processes people use to understand the environment within which they make choices. The chapter dissects the major problems facing analysts and presents several equations and theoretical models for determining information transmission and reception. Step-by-step guidelines and two hypotheses are provided for understanding theories of consumer behavior.