Jerry C. Olson
Dr. Jerry C. Olson is a founding partner of Olson Zaltman Associates, along with Dr. Gerald Zaltman. He is also Professor Emeritus of Marketing at the Smeal College of Business at Penn State University. He holds MS and PhD degrees in Consumer Psychology from Purdue University.
Dr. Olson has authored more than 60 academic articles and several books, including, “Understanding Consumer Decision Making.” He enjoys skiing and fly fishing in the mountains of Idaho, reading, and playing old-time music on his collection of antique banjos.