Joby John

Joby John is Professor of Marketing at Bentley University. A doctorate from Oklahoma State University, his primary teaching, research, and consulting interests are in the areas of services marketing and cross-cultural issues. He was formerly marketing officer at Pfizer (India).

His works are published in European Journal of Marketing, International Marketing Review, Psychological Reports, Journal of Health Care Marketing, as well as several other journals. He serves on the Editorial Review Board of International Journal of Service Industries Management. He served as chair of the services marketing special interest group of the American Marketing Association, and as president of the Boston chapter of the association. He has conducted executive management workshops on topics including service quality, customer service, customer equity and brand loyalty.

Services Marketing Self Portraits

Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts was edited by Raymond P. Fisk, Stephen J. Grove, and Joby John. This anthology is an introspection by the scholars in the field of services marketing and management. Academic legends such as Valarie A. Zeithaml, Parsu Parasuraman, Leonard L. Berry, and Evert Gummesson present a self-critique on their works in services marketing and research.