Joby John is Professor of Marketing at Bentley University. A doctorate from Oklahoma State University, his primary teaching, research, and consulting interests are in the areas of services marketing and cross-cultural issues. He was formerly marketing officer at Pfizer (India).
His works are published in European Journal of Marketing, International Marketing Review, Psychological Reports, Journal of Health Care Marketing, as well as several other journals. He serves on the Editorial Review Board of International Journal of Service Industries Management. He served as chair of the services marketing special interest group of the American Marketing Association, and as president of the Boston chapter of the association. He has conducted executive management workshops on topics including service quality, customer service, customer equity and brand loyalty.
