John A. Czepiel is Professor and Stern Teaching Excellence Fellow at Leonard N. Stern School of Business at New York University. He has a doctoral degree from Northwestern University. His research focuses are Competitive Strategy, Marketplace Relationships, and Services Marketing. He teaches Competitive Strategy in the Marketplace and Competitive Intelligence. He has authored or co-authored five books and has published numerous articles in various academic journals. He has served in Editorial Board of Journal of Marketing and Executive Board of Journal of Retailing. He has been featured in the Who is Who in the East and Who is Who in Advertising.