The 1986 AMA Educators’ Proceedings was edited by Terence A. Shimp, Subhash Sharma, George John, John A. Quelch, John H. Lindgren Jr., William Dillon, Meryl Paula Gardner, and Robert F. Dyer. This work is a compilation of papers presented at the 1986 American Marketing Association Summer Educators’ Conference. The papers are divided into six tracks – Buyer Behavior; Research Methodology; Public Policy and Metamarketing; Marketing Management and Institutions ; Marketing Education; as well as Marketing Strategy, Planning, and Control. The papers analyze the trends, issues, innovations, regulation, and policies pertaining to marketing from the teaching and academic perspective.
John A. Quelch
John A. Quelch is Distinguished Professor of International Management, Vice President and Dean at CEIBS (China Europe International Business School). He was appointed as La Caixa Visiting Professor of International Management at CEIBS in 2009 and joined CEIBS officially in February 2011.
Previously, he was Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School.
His research focus is on global marketing and branding in emerging as well as developed markets. His current research projects address (a) understanding the continuing importance of place, distribution and localization in marketing strategy and (b) formalizing appropriate marketing and customer metrics for periodic review by boards of directors.
Professor Quelch is the author, co-author or editor of twenty-five books, including All Business Is Local (2012), Greater Good: How Good Marketing Makes for Better Democracy (2008), Business Solutions for the Global Poor: Creating Social and Economic Value (2007), The New Global Brands (2006), Global Marketing Management (5th edition, 2006), The Global Market (2005), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published seventeen articles on marketing strategy issues in Harvard Business Review, and many more in leading practitoner and academic journals including McKinsey Quarterly, Sloan Management Review, Marketing Science and Journal of Public Policy and Marketing.
Professor Quelch is well-known for his teaching materials and innovations in pedagogy. Over the past twenty years, his case studies have sold over 3.4 million copies, third highest in HBS history. In 1995, he developed the first HBS interactive CD-ROM exercise (on advertising budgeting process in Intel). In 1999, he developed and presented a series of twelve one hour programs on Marketing Management for the Public Broadcasting System. His Marketing Know: How blog was one of the first faculty blogs distributed by Harvard Business School Publishing.
Professor Quelch has served as an independent director of twelve publicly listed companies in the USA and UK. He is a non-executive director of WPP Group plc, the world’s largest marketing services company, and Alere Inc., a medical diagnostics and health management company. He has also served pro bono as Chairman of the Port Authority of Massachusetts and as Honorary Consul General of Morocco in New England.
Professor Quelch has been a consultant, seminar leader and speaker for firms, industry associations and government agencies in more than fifty countries. He is a member of the Trilateral Commission and the Council on Foreign Relations. He was awarded the CBE (Commander of the Order of the British Empire) in the 2011 Birthday Honours of the Queen of England.